Playing and Designing with Typography:
Mastering typography is a hallmark of professional design.
Discover how to harness the power of fonts to elevate your creative projects to the next level. In this course, you'll delve into the art of typeface selection, customization, and integration to achieve desired outcomes in website design, branding, and digital projects.
Key Learning Points:
- Typography Mastery in Branding: Learn to curate and manipulate fonts to align with brand identities, effectively conveying visual messages.
- Font Selection and Pairing: Explore a systematic approach to choosing the perfect fonts for any project.
- Understanding Glyphs and Font Systems: Apply design principles to creatively utilize typography in your work.
- Customizing Logotypes: Develop proficiency in crafting visually captivating typographic compositions using advanced digital design techniques.
- Real Client Examples: Gain insights into customizing fonts through real-world client projects.
- Jeremy’s Type Cheatcodes: Unlock time-saving tips and tricks to enhance your workflow efficiency.
Level: Beginner
Hands-on Class Project:
Typographic Logotype
- Objective: Create a logo for a fictional company or your current project, emphasizing typographic elements as the central design component. Reflect the brand's industry, personality, and values through the selection of typefaces and design style.
- Challenge: Design a logo utilizing two fonts that maintain clarity and impact at various scales.
Type for a Hero Image
- Objective: Design a captivating hero image for a website, with typography as the focal point.
- Challenge: Emphasize text as the primary element, complemented by images, illustrations, or icons to enhance visual appeal.
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